Client projects: Upfield

CREATING A BRAND ALIGNED HQ

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations such as Flora and ProActiv.
 
The company operates in 95 countries around the world, with number 1 brand positions in 49 countries. Upfield’s six business units cover Northwest Europe, Southwest Europe and Central and Eastern Europe, North America, Middle/Latin America and Asia/Africa. The company employs more than 3,500 Associates.

The catalyst for the recent project at Upfield was to create a new home for the business and design a new office that reflected their values, ensuring it supported their future needs. Upfield wanted a space that allowed their customers to be fully immersed into a product and category journey with state of the art technology and a professional kitchen to demonstrate Upfield products in a homely environment.

As a plant based Food Company, it was essential that Upfield mirrored their business through the aesthetics and materials used in the design and planning of their new office. There was a challenge with this aim as the timeline to deliver the project was extremely tight which meant that the project needed to be completed within an 8-week period.

Upfield contacted Kinnarps after a recommendation from their central team. Kinnarps were able to offer a wide range of furniture alongside bespoke items for this project. With a clear understanding of the brief, Kinnarps were able to advise the Upfield team with their knowledge of products and finishes.